Indian Jersey Reveal
Date
2021
Client
MPL Sports
Context
The "Billion Cheers Jersey" is inspired by iconic chants and moments in Indian cricket history. Its official launch took place in Dubai, using the Burj Khalifa as the world's tallest screen.
Domain
Art Direction
Production
Teams
Market design
Brand Partnership
Role
My primary responsibilities included conceptualising the video and coordinating with external vendors for its projection onto the world's tallest building.
The Billion cheers jersey being revealed over the Burj Khalifa.
Storyboard mocks to understand the scale, proportions, and composition required for the video.
The Key Visual used to define the design language of the whole campaign.
The red wave, a key visual element, was highlighted and animated by me to enhance its effectiveness in video content.
The Red animated wave being used in video content.